Stop Calling Yourself Names: 

The Self-Care Starter Pack

(Seriously You Can Stop)

$19 gets you started today.
 

Stop performing self-love. Start practicing it!

GET THE STARTER PACK - $19

INTRODUCING

THE PROBLEM (WITH A LITTLE HUMOR)

Let's Be Honest About What's Happening Here.

You post self-care quotes on Instagram.

"Be kind to yourself! You are enough!"

Then you close the app and spend the next hour calling yourself every name in the book because you forgot to reply to an email.

That's not self-care. That's performance.

You know you're supposed to "be nicer to yourself."

Great advice. Super helpful. Just one question:

HOW?

No one actually teaches you how to catch harsh self-talk when it shows up.

No one teaches you whose voice you're really hearing when you call yourself worthless.

No one teaches you what to do instead when the mean voice kicks in at 2am.

Until now.

WHAT THIS STARTER PACK IS

 Three Lessons. Three Tools. One Framework.

This isn't a course you'll buy and never finish.

It's three short lessons (8-12 minutes each) that teach you:

  1. How to catch yourself calling yourself names (in real time, not three hours later)
  2. How to figure out whose voice that actually is (spoiler: probably not yours)
  3. How to build your first week of self-care practice using the LOVE. FEAR. CHOCOLATE. framework

What's LOVE. FEAR. CHOCOLATE.?

Glad you asked.

It's the model I've been teaching for 20 years:

  • LOVE = What lights you up, gives you energy, makes you feel alive
  • FEAR = What shuts you down, drains you, makes you feel small (including that harsh voice in your head)
  • CHOCOLATE = Where you find joy, support, community, comfort

This Starter Pack teaches you how to identify your FEAR voice (harsh self-talk) and start building practices around your LOVE and CHOCOLATE.

Simple. Practical. Actually useful.

THE THREE LESSONS

Lesson 1

Catch Yourself Calling Yourself Names

The Awareness Practice

  • Learn how to notice when you're being harsh to yourself—in real time, not hours later when you're spiraling.

    In this lesson:

    • The Name-Calling Audit (track your patterns without judging yourself for having them)
    • How to catch the FEAR voice before it takes over
    • Finding your centering practice (hint: it's probably not meditation)
    • The difference between accountability and attack (one is useful, one is just mean)

    Duration: 10 minutes

    Worksheet included: The Name-Calling Audit
       
Lesson 2

 Whose Voice Is That, Anyway?

The Investigation Practice

  • That harsh voice calling you a failure? Plot twist: It's probably your mom's voice. Or your dad's. Or your third-grade teacher's. Once you know whose voice it is, you can decide whether to believe it.

    In this lesson:

    • The Voice Investigation (whose voice, when you first heard it, what they were really trying to do)
    • Why "this is just who I am" is the lie that keeps you stuck
    • How to separate someone else's voice from your actual thoughts
    • The 60-Second Reset (what to do when harsh self-talk spirals) 

    Duration: 12 minutes

    Worksheet included: The Friend Test
Lesson 3

Your First Week of Self-Care Practice

The LOVE. FEAR. CHOCOLATE. Introduction

You've caught the harsh voice. You've investigated whose it is. Now what?

Now you build a practice. Not a rigid system. Not a "morning routine" you'll abandon in three days. A practice that works for your actual life.

In this lesson:

  • How to identify YOUR LOVE (what lights you up)
  • How to identify YOUR FEAR (what shuts you down—including self-talk patterns)
  • How to identify YOUR CHOCOLATE (where you find joy, support, community)
  • Your first week self-care practice plan (5-7 minutes a day, max)
  • What to do when you forget to practice (because you will)

Duration: 11 minutes

Worksheet included: TRANSLATION PRACTICE SHEET

START NOW

GET THE STARTER PACK - $19

Three lessons. Three worksheets. Lifetime access

SARAH M., 54, Marketing Manager, Chicago
"I've been reading self-help books for years, but this was different. Kenny doesn't give you affirmations to repeat—he gives you actual tools to use when you're calling yourself an idiot at 2am. The 60-Second Reset has become automatic for me now. I catch myself so much faster."
Jennifer L., 38, Graphic Designer
"I hate toxic positivity and affirmations, but this isn't that. Kenny is direct and honest—'you made a mistake' instead of 'I'm an idiot' still acknowledges reality, it's just not cruel. The Friend Test changed everything for me. Would I say this to my best friend? No? Then why am I saying it to myself?"

 

 WHY $19?

"Why not free?"

 

Because free means you won't use it.

You'll download it, feel inspired for 5 minutes, and never look at it again.

I've been a therapist for 18+ years. I know what creates change: commitment.

$19 is enough to make you actually use this.

And small enough that you're not risking much.

Think of it this way:

You've probably spent $19 on:

  • A meal you forgot about an hour later
  • A streaming service you barely watch
  • A book you never finished
  • Impulse purchases that gave you nothing

This might actually change your life.

$19 for tools you'll use every single day.

For a practice that could fundamentally shift your relationship with yourself.

That's not expensive. That's an investment in yourself.

Hey, I'm Kenny Benjamin.

 

I'm 60. I'm a trained Marriage and Family Therapist in California.

And I still call myself names sometimes.

The difference is: now I have tools.

I've been practicing self-care (not self-love—that term makes me itchy) for over 20 years.

Not because I'm enlightened. Not because I'm healed. Not because I figured it all out.

Because I'm human. And humans mess up. And I got tired of punishing myself for being human.

 I thought that harsh voice was just who I was.

It wasn't.

I thought there was something wrong with me. 

There wasn't.

I thought I was broken. 

I wasn't.

I thought that nobody would ever love me if they knew what was really going on inside me. 

I was wrong.

And I learned - in my 40s, better late than never - that you can actually change how you talk to yourself.

Not with fake affirmations you don't believe.

With real tools. Real practice.

GET INSTANT ACCESS TO

The Self-Love Starter Pack

PAY IN FULL

$19

ONE-TIME PAYMENT

 

  • 3 SHORT VIDEO LESSONS (5-7 min each)

  • The 4 - Essential Worksheets
    1. Name Calling Audit Sheet (Lesson 1)
    2. The Friend Test (Lesson 2)
    3. Translation Practice Sheet (Lesson 3)
    4. Emergency Toolkit (1-page quick reference)

  •  Plus a Bonus:

    âś“ 3 Audio Encouragements (2-4 minutes each)
     Short audio practices for when you're struggling and need someone (me) to remind you that you're not broken, you're just human.
GET THE STARTER PACK

All sales are final.

 

FREQUENTLY ASKED QUESTIONS.

WHO THIS IS FOR:

 

You're the person everyone comes to for help.

Competent. Capable. "Have it together."

But inside? You're tearing yourself apart.

This is for you if:

âś“ You call yourself names constantly ("I'm such an idiot")
 âś“ You'd never talk to a friend the way you talk to yourself
 âś“ You help everyone else but attack yourself
 âś“ You've tried affirmations and they felt fake
 âś“ You're going through a life transition (divorce, empty nest, career change)
 âś“ You're tired of performing self-love on Instagram while being brutal privately
 âś“ You're ready to actually practice, not just consume more inspiration

 

This is NOT for you if:

âś— You're looking for a quick fix (this requires practice)
 âś— You want to just watch videos without doing the work
 âś— You're not willing to invest even $19 in yourself
 âś— You want free content (my YouTube is free - this is the paid practice)

It's Never Too Late To Start

GET THE STARTER PACK - $19

All sales are final.